Six accounts, before and after.

A barrier-serum brand stuck at 1.8 ROAS with nine SKUs and one tired video. We rebuilt the offer around one hero product and shipped 60 creatives in 90 days.

A budgeting app paying for installs that never opened the app twice. We optimized to trial starts, fixed SKAN mapping and moved half the budget to TikTok.

A support-software company buying clicks on competitor terms. We rebuilt search around intent tiers, piped CRM stages back into bidding and cut the SQL cost by 44%.

A supplement brand with nine ad accounts, three agencies and 22% of orders on subscription. We made subscription the default and cut CAC payback from 5.1 to 2.9 months.

A wooden-sunglasses brand whose Shopping budget went to its lowest-margin frames. We split the feed by margin, rewrote every title and lifted Shopping ROAS from 2.6 to 4.1.

A 12-clinic dental group that couldn’t tell which ads made the phone ring. We tracked every call, gave each clinic its own budget and cut cost per booking from €58 to €31.