Service 05
Klaviyo, Braze, Customer.io
Flows and campaigns that turn first orders into second ones.
Moves
Repeat rate · LTV
Timeline
Core flows live in week 6 · first read-out at day 60
Price
Add-on on Scale · included in Enterprise
Lead
Mei Takahashi
Paid media wins the first order. Lifecycle decides whether the customer was worth what you paid for them. We build and run email and SMS in Klaviyo, Braze or Customer.io, starting with the flows that carry the most revenue: welcome, browse and cart abandonment, post-purchase, replenishment and win-back.
We plan campaigns around your margin, not a discount calendar. Major flows run against a holdout group, so you see the revenue they add, not the revenue they happened to touch. For subscription brands we add skip, swap and pause messages, because a skipped order costs less than a cancellation.
Flow audit in Klaviyo, Braze or Customer.io, with revenue per recipient by flow
Welcome, abandonment, post-purchase, replenishment and win-back flows
Subscription flows: skip, swap, pause and cancel-save
Weekly campaign calendar tied to launches and margin
SMS where consent and margin support it
Segments by order count, product and predicted next order date
Holdout tests on major flows to measure the revenue they add
Audit — We rank every flow and campaign by revenue per recipient and find where customers drop between first and second order.
Rebuild — We rewrite and redesign the core flows, starting with the ones that reach the most customers.
Test — Each major flow runs with a 10% holdout so we can measure the revenue it adds.
Run — We send weekly campaigns and review repeat rate and LTV by first-order cohort every month.
Work
Where
this
service
did
the
heavy
lifting.
Illustrative demo figures for fictional clients. Results vary with margin, market, offer and spend.
FAQ
How do you decide when a test has a winner?
Do you work in our email platform or yours?
How do you know a channel or flow adds sales?
Analytics & Tracking
The Growth Audit takes five working days and ends with a 90-day plan, whether you hire us or not.
