A live dashboard with spend, revenue, MER and contribution margin, a short weekly note, and a monthly review of the tests we ran and what we learned.

Live · illustrative

ROAS
ROAS
3.4×
3.4×
▲ +89%
▲ +89%
CPA
CPA
€25
€25
▼ −38%
▼ −38%
CTR
CTR
1.8%
1.8%
▲ +64%
▲ +64%
Hook rate
Hook rate
44%
44%
▲ +17 pts
▲ +17 pts
MER
MER
3.6
3.6
▲ +64%
▲ +64%
CPI
CPI
€2.70
€2.70
▼ −31%
▼ −31%
Pipeline
Pipeline
€1.9M
€1.9M
▲ +375%
▲ +375%
Creatives / mo
Creatives / mo
64
64
per retainer
per retainer
ROAS
ROAS
3.4×
3.4×
▲ +89%
▲ +89%
CPA
CPA
€25
€25
▼ −38%
▼ −38%
CTR
CTR
1.8%
1.8%
▲ +64%
▲ +64%
Hook rate
Hook rate
44%
44%
▲ +17 pts
▲ +17 pts
MER
MER
3.6
3.6
▲ +64%
▲ +64%
CPI
CPI
€2.70
€2.70
▼ −31%
▼ −31%
Pipeline
Pipeline
€1.9M
€1.9M
▲ +375%
▲ +375%
Creatives / mo
Creatives / mo
64
64
per retainer
per retainer

Performance marketing · Amsterdam / remote

DTC · Apps · B2B SaaS · Multi-location

Figures: illustrative ¹

We buy media like it’s our own money.

Q: How fast will we see results?

Tracking and account fixes usually show within 2–4 weeks. New creative needs 4–6 weeks of testing before we call winners. We agree a 90-day target together during the audit.

Q: Do you guarantee a ROAS or revenue number?

No. Anyone who guarantees ROAS before seeing your margins is guessing. We agree targets, report weekly and show the test behind every change.

Q: What’s the minimum ad spend?

€15,000 a month for a Launch retainer. Below that, a one-off Growth Audit or Creative Sprint is usually better value.

Q: Who owns the ad accounts and the creative?

You do. We work inside your accounts, and every file we make is yours from the day it’s delivered.

Q: Do you work with brands outside Europe?

Yes. Around 40% of our clients sell mainly in the US. We work on CET with overlap until 7 pm for US teams.

Paid social, search and UGC creative for DTC brands, apps and SaaS teams in Europe and the US. Every euro tracked from first impression to contribution margin.

Get a free growth audit

See the work

Fig. 1 — Blended ROAS, median client, months 0–9 ¹

3.4×, from 1.8×, +89%

Fig. 1 — Blended ROAS, median client, months 0–9 ¹

3.4×, from 1.8×, +89%

Fig. 1 — Blended ROAS, median client, months 0–9 ¹

3.4×, from 1.8×, +89%

Kelpie Skin · Reels

Hook rate 44%

Kelpie Skin · Reels

Hook rate 44%

CPA−38%down, €40 → €25

Monthly revenue+2.1×up, €180k → €378k

Hook rate41%up, +17 pts

Creatives / month64avg. per retainer

¹ Illustrative demo data for a fictional agency and fictional brands. Results vary with margin, market, offer and spend.

Brands we buy media for

Fictional demo clients

Services

Six

levers.

One

P&L.

We run the channels, make the creative and fix the pages in between, so nobody argues about whose numbers are right.

All services

Paid Social

Meta, TikTok, Pinterest

Buying and weekly creative testing on the feeds your customers scroll.

Moves

Blended ROAS · CPA

Paid Search & Shopping

Google, Microsoft

Search, Shopping and Performance Max structured by margin, not by volume.

Moves

Contribution margin

UGC & Creative Production

Creators, edits, statics

20–80 ads a month: creators, scripts, edits and statics, briefed from your data.

Moves

Hook rate · Thumb-stop

Conversion Rate Optimization & Landing Pages

Landing pages, checkout

Landing-page and checkout tests that ship every two weeks.

Moves

CVR · AOV

Email & SMS Lifecycle

Klaviyo, Braze, Customer.io

Flows and campaigns that turn first orders into second ones.

Moves

Repeat rate · LTV

Analytics & Tracking

Server-side, MER, holdouts

Server-side tracking, MER dashboards and holdout tests you can trust.

Moves

MER · Incrementality

Buy
Buy
Buy
Test
Test
Test
Kill
Kill
Kill
Scale
Scale
Scale
Repeat
Repeat
Repeat
Buy
Buy
Buy
Test
Test
Test
Kill
Kill
Kill
Scale
Scale
Scale
Repeat
Repeat
Repeat

Creative

The

ads

are

the

strategy.

Each retainer ships 40–80 creatives a month, and we kill the losers fast. They play muted as you scroll; tap one to pause it.

Open the creative library

Exh. 01 · Kelpie SkinMeta Reels · 9:16Hook rate 44%
Exh. 02 · CoinletTikTok In-feed · 9:16CPI −31%
Exh. 03 · NorthdoseMeta Stories · 9:16ROAS 3.1×
Exh. 04 · NorthdoseTikTok In-feed · 9:16Subscribe rate 38%
Exh. 05 · OakshadePinterest Video pin · 9:16CTR 1.8%
Exh. 06 · FizzwellTikTok Spark-style UGC · 9:16Hook rate 38%
Exh. 07 · WicklineYouTube Shorts Shorts · 9:16CPA −38%
Exh. 08 · SolefieldMeta Reels · 9:16Revenue +2.1×

Demo ads for fictional brands. Metrics are illustrative.

Work

Before

and

after,

not

adjectives.

All case studies

Illustrative

DTC e‑commerce

9 months

Kelpie Skin

Blended ROAS

1.8×

→

3.4×

CPA

−38%

Monthly revenue

+2.1×

A barrier-serum brand stuck at 1.8 ROAS with nine SKUs and one tired video. We rebuilt the offer around one hero product and shipped 60 creatives in 90 days.

Paid Social

UGC & Creative Production

Conversion Rate Optimization & Landing Pages

Read the case

Illustrative

Mobile apps

6 months

Coinlet

Cost per install

€3.90

→

€2.70

Trial to paid

11% → 17%

Monthly installs

+2.4×

A budgeting app paying for installs that never opened the app twice. We optimized to trial starts, fixed SKAN mapping and moved half the budget to TikTok.

Paid Social

UGC & Creative Production

Analytics & Tracking

Read the case

Illustrative

B2B SaaS

7 months

Ticketloom

Demos booked / month

→

124

Cost per SQL

−44%

Qualified pipeline

+€1.9M

A support-software company buying clicks on competitor terms. We rebuilt search around intent tiers, piped CRM stages back into bidding and cut the SQL cost by 44%.

Paid Social

Paid Search & Shopping

Analytics & Tracking

Read the case

Illustrative demo figures for fictional clients. Results vary with margin, market, offer and spend.

Proof

What

changes

month

three.

One client, nine months, every number we report on. Your dashboard looks like this from week one.

Read the Kelpie Skin case

Fig. 2 — Kelpie Skin, blended ROAS by monthIllustrative data

ROASROAS 3.4×, from 1.8×, +89%

CPACPA €25, from €40, −38%

CTRCTR 1.8%, from 1.1%, +64%

RevenueRevenue €378k, from €180k, +110%

Process

Four steps. First read-out in 30 days.

Build

Week 1

Audit

We read your ad accounts, analytics and margins, then show you where the money leaks. You keep the audit whether you hire us or not.

Weeks 2–3

Build

Tracking fixed, accounts restructured, the first 20 creatives briefed and produced, and a testing plan both sides sign off.

Week 4

Launch

New campaigns go live against a holdout, so we can prove the lift is real and not just re-attributed.

Month 2 onwards

Scale

Weekly creative drops, fortnightly landing-page tests and a monthly MER review with your finance lead.

Pricing

Retainers

with

the

numbers

the

page.

Fees scale with the work, not with a percentage of your spend. Minimum terms are the time a fair test needs.

Compare plans

Launch

€4,500–6,000 / month

Ad spend €15k–50k / mo

2 channels

20 creatives a month

Monthly performance review

Tracking audit and fixes

3-month minimum

Launch

€4,500–6,000 / month

Ad spend €15k–50k / mo

2 channels

20 creatives a month

Monthly performance review

Tracking audit and fixes

3-month minimum

Scale

Most chosen

€8,000–12,000 / month

Ad spend €50k–200k / mo

3–4 channels

40–60 creatives a month

Fortnightly CRO sprints

Weekly review and live dashboard

3-month minimum

Enterprise

From €15,000 / month

Ad spend €200k+ / mo

All channels

80+ creatives a month

Email and SMS lifecycle

Dedicated analyst and holdout testing

6-month minimum

Growth Audit

Free from €10k/mo ad spend · otherwise €1,900

Account, tracking and creative teardown with a 90-day plan.

Creative Sprint

€6,500

20 ads in 3 weeks: 8 UGC videos, 12 statics, two rounds of edits.

Clients

their

words.

Demo testimonials from fictional people at fictional brands; figures are illustrative and results vary. Replace them with real, attributable quotes.

“We had nine ad accounts, three agencies and no idea what was working. Lockwater cut it to one dashboard and one number. MER went from 2.2 to 3.6.”

Mara Linde

Founder, Northdose

“The first creative sprint gave us 20 ads. Four of them are still running a year later.”

Jonas Brandt

Head of Growth, Kelpie Skin

“In week one they told us to switch off two campaigns we loved. Painful, and right.”

Priya Anand

VP Marketing, Ticketloom

FAQ

Straight answers.

Find out where your ad spend leaks.

Tell us your spend, revenue and goal. We reply within one working day with a 20-minute teardown call, free for brands spending €10k or more a month.

Get a free growth audit

Book a call