Industry 01
MER · CAC payback · AOV
For DTC brands spending €15k or more a month on ads, where media is the biggest cost after product. We manage to MER and contribution margin, and we make enough creative to keep Meta and TikTok fed.
ROAS that never reaches the bank — Platform ROAS looks fine while blended MER falls, because three channels claim the same order.
Creative fatigue — One or two winning videos carry the account, and CPA climbs every time they tire.
Discount dependency — Sale days hit targets but teach customers to wait, and contribution margin shrinks with every campaign.
Thin second orders — CAC only pays back on the second or third order, and too few customers get there.
Set one number — We agree a target MER and contribution margin per order with your finance lead before we touch a campaign.
Bid by margin — Feeds and bids are tiered by product margin, so hero products get budget and loss leaders don’t.
Ship creative in volume — 40–60 ads a month on Scale, briefed from hook-rate data, with losers cut at a fixed spend.
Raise AOV without a discount — Bundles, subscription defaults and free-shipping thresholds are tested on paid landing pages.
Pull the second order forward — Post-purchase and replenishment flows shorten CAC payback.
Work
Proof
from
this
industry.
Illustrative
DTC e‑commerce
9 months
Blended ROAS
1.8×
3.4×
CPA
−38%
Monthly revenue
+2.1×
A barrier-serum brand stuck at 1.8 ROAS with nine SKUs and one tired video. We rebuilt the offer around one hero product and shipped 60 creatives in 90 days.
Paid Social
UGC & Creative Production
Conversion Rate Optimization & Landing Pages
Read the case
Illustrative
DTC e‑commerce
8 months
Orders on subscription
22%
38%
CAC payback, months
5.1 → 2.9
MER
2.2 → 3.6
A supplement brand with nine ad accounts, three agencies and 22% of orders on subscription. We made subscription the default and cut CAC payback from 5.1 to 2.9 months.
Paid Social
Conversion Rate Optimization & Landing Pages
Email & SMS Lifecycle
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Illustrative
DTC e‑commerce
5 months
Shopping ROAS
2.6×
4.1×
Cost per click
−27%
Shopping revenue
+68%
A wooden-sunglasses brand whose Shopping budget went to its lowest-margin frames. We split the feed by margin, rewrote every title and lifted Shopping ROAS from 2.6 to 4.1.
Paid Search & Shopping
UGC & Creative Production
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Illustrative demo figures for fictional clients. Results vary with margin, market, offer and spend.
The Growth Audit shows which of these moves pays back first for you.