Industry 04
Cost per booking · Calls tracked · Location ROI
For clinics, studios and service businesses with several locations. We budget, track and report per location, so each site manager sees the bookings their ads produced.
Calls nobody can attribute — Many bookings start with a phone call, and without call tracking they are credited to no one.
One budget, uneven locations — A shared campaign spends where search volume is highest, not where the empty slots are.
No real location pages — Ads send people to a homepage or a generic contact form, and they leave before finding their nearest site.
Bookings live in another system — The booking tool knows who showed up, while the ad platforms only know who clicked.
Track every call — A dynamic number per location on the site and in ads, with calls over 60 seconds counted as conversions.
Budget per location — Each location gets its own campaign or budget line, set by open capacity and cost per booking.
Build location pages — Address, opening hours, next available slot and one booking button for every site.
Import bookings, not clicks — Confirmed appointments from the booking system go back to Google Ads as offline conversions.
Report location ROI — Monthly cost per booking and bookings by location, shared with each site manager.
Work
Proof
from
this
industry.
Illustrative demo figures for fictional clients. Results vary with margin, market, offer and spend.
The Growth Audit shows which of these moves pays back first for you.
