Lifecycle Marketing Manager

What you’ll do

• Audit and rebuild core flows for DTC and subscription clients: welcome, browse and cart abandonment, post-purchase, replenishment and win-back.

• Plan monthly campaign calendars with each client and write or edit the copy yourself.

• Run tests with proper holdout groups, so we can show what a flow adds on top of the orders that would have happened anyway.

• Report repeat rate, revenue per recipient and LTV in the same dashboard as paid media.

• Work with our CRO specialists so that landing pages, offers and emails tell one story.

What you bring

• Four or more years in lifecycle marketing at a DTC brand, a subscription business or an agency.

• Hands-on Klaviyo experience; Braze or Customer.io is a plus.

• A good grasp of segmentation, deliverability and consent rules for email and SMS in the EU and the US.

• Clean, direct copywriting in English, and the patience to test subject lines you think are obviously better.

• Comfort reading cohort data in a spreadsheet without waiting for an analyst.

How we work

You join Mei Takahashi’s CRO & Lifecycle team, remote-first across CET, with teammates in Amsterdam, Lisbon, Paris, Rotterdam and Utrecht. Core hours are 10:00–16:00 CET, with occasional calls until 7 pm for US clients, which we plan a week ahead. We write more than we meet, and every test result goes into a shared log, winners and losers alike.

How to apply

Email jobs@lockwater.example with your CV and one flow you built or rebuilt: what it looked like before, what you changed and how you measured the result. Screenshots are welcome; blur anything confidential. We reply to every application within ten working days. Hiring takes four steps over about three weeks, including a paid take-home flow review.